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How Star Wars Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the third article in a six-part series (The first and second covered Marvel, while the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. …

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How Star Wars Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the fourth article in a six-part series (The first and second covered ‘Marvel’ while the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. …

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How Marvel Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the first article in a six-part series (the third and fourth will cover ‘Star Wars’, and the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and …

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How Marvel Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the second article in a six-part series (The third and fourth will cover ‘Star Wars’ and the fifth and sixth will cover ‘Harry Potter’). For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how the company expanded the brand, with marketing partnerships, consumer …

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How CG Effects Are Hurting Live Action Film

In Featured, Industry Insights by Amanda Valdovinos

– By Amanda Valdovinos – As with all art mediums throughout the ages, filmmaking has gone through many technological revolutions each decade since its origin. The most recent development that has only continued to grow in popularity is the use of animated CGI, or computer-generated imagery, to enhance a film. CG animation revolutionized the film industry as a whole, as …

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The Impact of ‘Avengers: Infinity War’ on the MCU

In Featured, Industry Insights, Tyler Carlos by Amanda Valdovinos

– By Tyler Carlos – (Spoilers Below) Well…that happened. And no, I am NOT UGLY CRYING! YOU’RE UGLY CRYING! *Takes several days to collect oneself together* All right. Well, unless you are blind and have been living under a rock on a different planet, you’ve probably seen that humanity has been truly blessed by the powers-that-be at Marvel Studios. Yes, …

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Troubled Productions: Are More Projects Experiencing Hiccups Than Ever Before?

In Featured, Industry Insights, Joe Campbell by Amanda Valdovinos

– By Joe Campbell – On June 20th, 2017, five months into shooting Solo: A Star Wars Story and mere weeks away from wrapping production, Lucasfilm replaced Phil Lord and Chris Miller as directors on the project and hired acclaimed director Ron Howard to reshoot the majority of the movie.  This isn’t the only time in recent history when a …

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10 Foreign Animation Studios That Want To Compete With Disney-Pixar

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – Since the 1990s, major animation companies like Disney have been outsourcing (meaning they have the animation done by other smaller companies) portions of their films and tv series, and in recent years, the entirety of their projects, to foreign animation companies. But as with the entire global film industry, that is now changing. These animation companies …

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Why Do Movie Trailers Spoil So Much?

In Featured, Industry Insights, Tyler Carlos by Amanda Valdovinos

– By Tyler Carlos – (Spoilers Below) Living in today’s culture, people are constantly bombarded with advertisements for the latest trends, gadgets, and experiences available. With the non-stop onslaught of advertisements, it seems like one group will always get the short end of the stick – moviegoers. In order to leave an impression, trailers have to tell enough of the …