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Disney + Cultural Marketing: How ‘Black Panther’ and ‘Coco’ Won Audiences Before They Even Reached Theaters

In Industry Insights, Katherine Sanderson by Amanda ValdovinosLeave a Comment

– By Katherine Sanderson – In the last few weeks, Marvel’s newest film Black Panther has shattered domestic box office records, and has had a strong showing international box office, being No. 25 on the list of all-time best openings. But what has been key to these films’ success is not only the well-developed story, characters, …