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9 Ways ‘Solo: A Star Wars Story’ Failed, and ‘Jurassic World: Fallen Kingdom’ Succeeded

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – Within a month of each other, Disney and Universal are going head-to-head with the newest installations of their biggest franchises: Star Wars and Jurassic Park, respectively. Many have been fast to blame the failure of Solo: A Star Wars Story at the box office on the marketing, or even the film premise itself, but in my …

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How Harry Potter Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the fifth article in a six-part series (The first and second covered ‘Marvel’ and the third and fourth covered ‘Star Wars’).  For each brand, the first article covers the corporate strategy that initially launched them, and the second covers how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. This article is continued from How Harry Potter Became a …

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How Harry Potter Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the fifth article in a six-part series (The first and second covered ‘Marvel’ and the third and fourth covered ‘Star Wars’). For each brand, the first article covers the corporate strategy that initially launched them, and the second covers how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. In the …

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What’s Going On With MoviePass?

In Featured, Industry Insights, Tyler Carlos by Amanda Valdovinos

– By Tyler Carlos – Since MoviePass first launched its $9.95/mo unlimited movies service back in August 2017, it has become one of the most discussed topics surrounding the film industry. This service basically allows you to see as many movies as you want (limited to one a day) for practically nothing. For movie buffs out there, this was nothing …

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How Star Wars Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the third article in a six-part series (The first and second covered Marvel, while the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. …

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How Star Wars Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the fourth article in a six-part series (The first and second covered ‘Marvel’ while the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. …

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How Marvel Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the first article in a six-part series (the third and fourth will cover ‘Star Wars’, and the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and …

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How Marvel Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda Valdovinos

– By Katherine Sanderson – This is the second article in a six-part series (The third and fourth will cover ‘Star Wars’ and the fifth and sixth will cover ‘Harry Potter’). For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how the company expanded the brand, with marketing partnerships, consumer …

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How CG Effects Are Hurting Live Action Film

In Featured, Industry Insights by Amanda Valdovinos

– By Amanda Valdovinos – As with all art mediums throughout the ages, filmmaking has gone through many technological revolutions each decade since its origin. The most recent development that has only continued to grow in popularity is the use of animated CGI, or computer-generated imagery, to enhance a film. CG animation revolutionized the film industry as a whole, as …