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How Harry Potter Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda ValdovinosLeave a Comment

– By Katherine Sanderson – This is the fifth article in a six-part series (The first and second covered ‘Marvel’ and the third and fourth covered ‘Star Wars’). For each brand, the first article covers the corporate strategy that initially launched them, and the second covers how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. In the …

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How Star Wars Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda ValdovinosLeave a Comment

– By Katherine Sanderson – This is the third article in a six-part series (The first and second covered Marvel, while the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. …

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How Star Wars Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda ValdovinosLeave a Comment

– By Katherine Sanderson – This is the fourth article in a six-part series (The first and second covered ‘Marvel’ while the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and themed entertainment. …

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How Marvel Became a Global Brand – Part One

In Featured, Industry Insights, Katherine Sanderson by Amanda ValdovinosLeave a Comment

– By Katherine Sanderson – This is the first article in a six-part series (the third and fourth will cover ‘Star Wars’, and the fifth and sixth will cover ‘Harry Potter’).  For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how they expanded the brand, with marketing partnerships, consumer products, and …

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Fostering Unity in God’s Love in ‘Pope Francis: A Man of His Word’

In Featured, Movie Reviews, Renard Bansale, Reviews by Impact AdminLeave a Comment

(2018—Director: Wim Wenders) — by Renard N. Bansale — Low ★★★½ (out of 5 stars)  “As long as the Church is placing its hope on wealth, Jesus is not there.” — Pope Francis  “The artist is an apostle of beauty, who helps others live better.” — Pope Francis  Potential spoilers below From his elevation to the papacy in March of …

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How Marvel Became a Global Brand – Part Two

In Featured, Industry Insights, Katherine Sanderson by Amanda ValdovinosLeave a Comment

– By Katherine Sanderson – This is the second article in a six-part series (The third and fourth will cover ‘Star Wars’ and the fifth and sixth will cover ‘Harry Potter’). For each brand, the first article will cover the corporate strategy that initially launched them, and the second will cover how the company expanded the brand, with marketing partnerships, consumer …

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On The 2018 Met Gala and the Catholic Church’s Place in Fashion

In Culture, Featured by Amanda ValdovinosLeave a Comment

– By Natasha Doran – Every year, the Costume Institute of the Metropolitan Museum of Art holds a Gala to fund the museum’s fashion exhibit. Invited guests donate money for their tickets (starting at around $30,000) to be the first to see that year’s exhibit before it opens to the public. The exhibit showcases the work of famous and up-and-coming …

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Merfolk Encounters at the Cusp of Adolescence in ‘Lu Over the Wall’

In Featured, Movie Reviews, Renard Bansale, Reviews by Impact AdminLeave a Comment

(2018—Director: Masaaki Yuasa) — by Renard N. Bansale — Low ★★★½ (out of 5 stars)  “To the new and improved Seirèn! Rock on! Rock on!” — Band members Kunio (Sôma Saitô, dubbed by Brandon Engman), Yūho (Minako Kotobuki, dubbed by Stephanie Sheh), and Kai Ashimoto (Shōta Shimoda, dubbed by Michael Sinterniklaas) Click here for showtimes to Lu Over the Wall …

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Its Own Trojan Horse: A Review of ‘Troy: Fall of a City’

In Featured, Reviews, TV Reviews, Tyler Carlos by Impact AdminLeave a Comment

– By Tyler Carlos – Contains Spoilers Storytelling has been a part of the world for thousands of years, and some of the first stories have lived on to become classics that are still told to this day. And with today’s technology, we are able to experience these stories in new and exciting ways. So it’s always a disappointment when …